Global And Being Known As A Successful International...

Going global and being known as a successful international corporate is an impressive achievement that almost all companies aim to attain. To successfully convert a business from domestic to international, a firm will need to consider a new set of factors that might not necessarily affect a local-only company. Companies use a number of tactics to achieve their global expansion plans, including exporting goods, forming strategic partnerships, licensing, acquiring businesses and building new facilities in multiple countries. Often, a company may need to try out few strategies in order to find the perfect fit. Many global expansion failures results from companies’ temptation/decision to apply their domestic management approach to global operations. Grolsch, like other companies, encountered many impasses during their international expansions. Nonetheless, much can be learned from Grolsch, successes and failures. ï‚ § Grolsch’s global strategy is based on the MABA process that is described in the case. What is your opinion of the MABA process? While there are great potentials in exploring new opportunities overseas, there can also be considerable risks associated in doing business in an unfamiliar environment. Companies need a comprehensive approach to assess the benefits and potential pitfalls in going global. Grolsch does so through its MABA (Market Attractiveness, Business Assessment) framework. The MABA, as described in the case, is used by Grolsch’s employees to judge theShow MoreRelatedHyundai1337 Words   |  6 Pageswhere it is now on the global market. We will then go into the specific strategies employed by Hyundai to make it a global competitor. We will then follow with a particular issue that Hyundai faces and the solution we feel best addresses that issue. 2. 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